Lizbeth Rodriguez And The Digital Evolution Of Celebrity In The Age Of OnlyFans

On June 17, 2024, Lizbeth Rodriguez uploaded a new video series to her OnlyFans platform that swiftly gained traction across social media, not merely for its content but for what it signifies in the broader cultural shift toward decentralized celebrity. Once best known as a co-host on the popular Mexican reality series "La Rosa de Guadalupe," Rodriguez has transitioned from traditional television fame to a more autonomous digital presence, where she controls her narrative, aesthetics, and revenue. This evolution mirrors a growing trend among global entertainers—from Bella Thorne to Cardi B—who have leveraged subscription-based platforms to reclaim creative and financial agency. In doing so, Rodriguez is not just monetizing her image; she is redefining what it means to be a public figure in the post-broadcast era.

The content on her OnlyFans ranges from behind-the-scenes lifestyle vlogs to curated intimate moments, often blending humor, sensuality, and personal storytelling. What sets her apart is her authenticity; her videos often include candid reflections on motherhood, body image, and her journey from tabloid scrutiny to self-ownership. This shift is emblematic of a larger movement in Latin entertainment, where women like Ninel Conde and Alejandra Bogue have similarly embraced digital platforms to bypass traditional media gatekeepers. These moves are not just economic decisions—they are political statements about autonomy, especially in a region where female celebrities have long been objectified or censored by mainstream networks.

The rise of OnlyFans as a viable career platform has sparked intense debate across cultural and academic circles. Critics argue that it blurs the line between empowerment and exploitation, particularly for women in conservative societies. Yet for figures like Rodriguez, the platform offers an unprecedented level of control. Unlike traditional media, which often reduces female stars to their physical appearance or scandalous headlines, OnlyFans allows creators to set their own terms—both literally and figuratively. This model is increasingly resonating with younger Latinx audiences who value transparency and self-expression over polished, corporate-approved personas.

Rodriguez’s pivot also reflects a broader industry transformation. In an age where TikTok stars earn more influence than network anchors, the hierarchy of fame is being rewritten. The old gatekeepers—producers, casting directors, PR teams—are being bypassed by creators who speak directly to their audiences. This shift is not isolated to Latin America; it’s a global phenomenon where digital intimacy replaces mass broadcasting. As traditional TV viewership declines, platforms like OnlyFans, Fanvue, and Patreon are becoming the new studios, and stars like Rodriguez are the auteurs.

Societally, this trend challenges long-held stigmas around sexuality and labor. Rodriguez’s work, while sometimes sensual, is also entrepreneurial. She manages her brand, produces her content, and engages her audience with the acumen of a seasoned media executive. In doing so, she forces a reevaluation of what constitutes “respectable” work for women in entertainment. As more public figures follow her path, the conversation is no longer about whether such platforms are legitimate—but how they are reshaping power, visibility, and identity in the digital age.